Oleo Technologies · Buyer archetype explorer · v1

Who Oleo serves, and in what order.

Seven archetypes drawn from the Health Research Board evidence assessment, the all-Ireland 2025 PMC neurologist survey, named patient advocacy bodies, and verbatim Reddit threads on r/MedicalCannabis_NI, r/MultipleSclerosis, r/cancer, r/breastcancer, r/Chemotherapy, and r/ireland. Four patient cohorts, three prescriber cohorts. Filter by eligibility today, decision speed, and channel of first contact. Source: personas-v1.md.

Regulatory Readiness Package · Phase 1

Top three archetypes our wedge serves first

  1. Hospital Consultant · the only lever that moves prescription counts inside the next 90 days. Adding 5 to 10 active prescribers to the existing 22 is a 25 to 50 percent capacity expansion.
  2. Intractable Epilepsy Parent · MCAP-eligible today, Epilepsy Ireland co-branded pathway, the most referenceable patient story for the Allwright submission.
  3. Chronic Pain Veteran · the prize cohort gated behind Allwright. Pre-onboarding their OleoCare symptom history now means a day-one populated cohort when expansion lands.
Group
Eligibility
Urgency
Decision channel
Reddit presence
7 of 7 archetypes shown
Patient archetype 01

The Intractable Epilepsy Parent

"My child has 300 seizures a day, the consultant is our only path."
Condition
Refractory paediatric epilepsy (Dravet, Lennox-Gastaut, CDKL5). Failed by 3 to 6 antiepileptics.
Decision speed
Immediate. A status epilepticus ICU admission is the trigger event.
First contact
Epilepsy Ireland, RTE health desk, paediatric neurology consultant.
MCAP eligible Immediate Specialist-led Reddit active
"I'm watching with interest to see the outcome of this story, as my daughter has been in Temple Street for 4 weeks now with epileptic seizures. She was transferred to ICU yesterday because medication so far has not worked."
u/walsh_vn · r/ireland · Cork family thread
Recommended content pillar
Epilepsy Ireland co-branded "first MCAP application: how it actually works in Ireland" guide, written for parents not pharmacists. Week 1 / Week 4 / Week 8 application timeline. Aurora High CBD oil and Bedrolite-via-ministerial-licence flowchart.
ASAI safety frame
No claims of seizure reduction. Pathway, eligibility, and consultant-led prescribing framing only. No product imagery on public pages. HPRA reference visible.
Patient archetype 02

The MS Spasticity Sufferer

"My legs lock up, the muscle relaxants are wrecking the part of life MS hasn't already taken."
Condition
Multiple sclerosis with spasticity inadequately controlled on baclofen, tizanidine, or botulinum injections.
Decision speed
Months. Discussed at the next 6 to 12 month neurology review.
First contact
MS Ireland magazine, neurologist, r/MultipleSclerosis.
MCAP eligible Months Specialist-led Reddit active
"I get THC w/ CBD oil and gummies prescribed from a specialist pharmacy in order to help with my dysesthesia. They're not a miracle cure but do help calm my body and mind down."
u/a-suitcase · r/MultipleSclerosis · 2025
Recommended content pillar
MS Ireland co-branded "MCAP MS spasticity pathway" page. Tilray THC10:CBD10 oral solution naming. 4-week titration explained. DMT interaction questions for Tysabri, Ocrevus, Tecfidera. Driving and disability-benefit guidance.
ASAI safety frame
No spasticity-relief claims. Eligibility and consultant-led prescribing pathway only. Plain-English drug-interaction page. HPRA-approved product framing throughout.
Patient archetype 03

The Chemo Nausea Cancer Patient

"Standard antiemetics are not holding it down. Cycle four is next week."
Condition
Chemotherapy-induced nausea and vomiting (CINV) failing ondansetron, metoclopramide, aprepitant, olanzapine.
Decision speed
Immediate. Window is the gap between two infusion cycles.
First contact
Oncologist, Irish Cancer Society support line, oncology pharmacist.
MCAP eligible Immediate Specialist-led Reddit active
"I have found CBD/THC sublingual tinctures to be as effective and possibly faster-acting than Zofran (ondansetron). My go-to is the 4:1 CBD to THC."
u/watermelon · r/cancer · 2022
Recommended content pillar
Irish Cancer Society co-branded "MCAP for chemotherapy nausea" pathway. Oncologist 60-second explainer video. First-24-hours-after-first-dose page. Drug-interaction guide for common regimens (TC-HP, FOLFOX, R-CHOP).
ASAI safety frame
No nausea-reduction claims. Oncologist-led MCAP pathway framing only. No "get high" language. HPRA-approved Tilray oral solution named only in gated HCP material.
Patient archetype 04

The Chronic Pain Failed Treatment Veteran

"Five-plus years on gabapentin and opioids, the GP keeps refusing."
Condition
Fibromyalgia, lumbar nerve pain, post-surgical neuropathy, CRPS, long-Covid pain, endometriosis, ankylosing spondylitis. Not on the 3-condition MCAP list.
Decision speed
Years, gated by the Allwright Review reporting window.
First contact
GP (rejected), Chronic Pain Ireland, UK private clinics (Curaleaf, Mamedica, Releaf, Lyphe), NI cross-border.
Post-Allwright Years GP-routed Reddit active
"I'd tried everything else. When I realised there was a legal, medical route to try cannabis under a doctor's care, I thought, what have I got to lose? The GP prescribed gabapentin and pregabalin but they also left me with drowsiness and brain fog."
Stewart and Sarah McKeown · Co Antrim · via r/MedicalCannabis_NI
Recommended content pillar
"Allwright Review explained" entity authority page. Chronic Pain Ireland co-branded submission-evidence collection. Honest "MCAP does not cover chronic pain today" disclosure with timeline. OleoCare pre-onboarding for day-one symptom history.
ASAI safety frame
No pain-relief claims. Allwright submission framing only. Explicit "not available today" notice. Cross-border NI legal caveat stated plainly. No UK clinic referrals presented as Irish-resident-legal.
Prescriber archetype 05

The Hospital Consultant

"I will prescribe but the paperwork is a tax on a clinic I'm already running over."
Role
Oncology, neurology, or palliative care consultant on the Medical Council Specialist Register. Beaumont, Mater, St James's, CUH, GUH, CHI.
Decision speed
Immediate, on a patient-triggered ask. The 22 active prescribers expand at the rate they meet a smooth first application.
First contact
Irish Journal of Medical Science, RCPI CPD, peer-consultant, HPRA MCAP page.
Active today Immediate Self-led Reddit absent
"I will prescribe for an MCAP-eligible patient when the indication is clear, but the application paperwork and pharmacovigilance load is a tax on a clinic I am already running over. If the form was streamlined I would prescribe four times more often."
Irish hospital consultant register · CPD-context
Recommended content pillar
RCPI / RCSI CPD-accredited "MCAP application end-to-end" module. Printable first-MCAP-prescription checklist. Clinical pharmacist warm-line. OleoCare pharmacovigilance integration demo. Peer testimonials from named active prescribers.
ASAI safety frame
HCP-gated. ASAI permits HCP-targeted clinical content. No comparative claims to standard of care. Peer-reviewed evidence linked, not summarised. No commercial pitch on clinical resource pages.
Prescriber archetype 06

The GP with MCAP Interest

"Patients are asking. The framework intimidates me."
Role
Irish GP with 1 to 3 patients raising medical cannabis. Cannot initiate MCAP (Specialist Register only) but can apply for a ministerial licence with consultant endorsement.
Decision speed
Months. Activates on a specific patient case or an ICGP CPD event.
First contact
ICGP newsletter, HPRA MCAP page, Cannabis Health News, leafie.
Allwright lever Months GP-routed Reddit lurker
"Three of my patients have asked about cannabis in the last six months. Two are fibromyalgia, one is paediatric epilepsy under the consultant. I do not feel confident initiating, and the framework is not designed for me as a GP."
Irish GP register · CPD-context
Recommended content pillar
ICGP CPD-accredited module on MCAP and ministerial licence end-to-end for GPs. Printable shared-care template between GP and consultant. Patient conversation script for the GP-says-no case. OleoCare for shared-care symptom tracking.
ASAI safety frame
HCP-gated. Plain "what a GP can and cannot do under MCAP" page. UK private GP precedent framed honestly without implying ROI legality. No off-label prescribing pitches.
Prescriber-adjacent 07

The Hospital Pharmacist

"I am the pharmacovigilance bottleneck and nobody trained me."
Role
Hospital pharmacist (Beaumont, Mater, St James's, CUH, GUH, CHI) or Section 56 community pharmacist serving an MCAP-prescribing consultant. IIOP member.
Decision speed
Months. Activates the moment a new MCAP prescription lands in the dispensary.
First contact
HPRA MCAP page, HSE pharmacy circular 025-21, Pharmacy Times, IIOP CPD.
Front-line today Months Self-led Reddit absent
"We get one or two MCAP scripts a year, and every time it is a fresh source-and-stock effort. The product is import-on-prescription, the controlled-drug paperwork is heavier than for any other CD we hold, and the pharmacovigilance return falls partly on me."
Irish hospital pharmacist register · IIOP CPD-context
Recommended content pillar
IIOP CPD-accredited "MCAP dispensing end-to-end" module. Printable controlled-drug paperwork templates. Pharmacovigilance-return assistant. OleoCare integration that pulls patient symptom and adverse-effect data into the return automatically.
ASAI safety frame
HCP-gated. HSE pharmacy circular 025-21 referenced by number. No patient-marketing copy on pharmacist pages. No comparative claims to standard CDs.